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WORK . 08 AUG, 2023

Product design and psychology: The Exploitation of the Sunk Cost Fallacy in Video Game Design

This paper explores the concept of the sunk cost fallacy and its application within the realm of video game design. As a form of psychological manipulation, the sunk cost fallacy can significantly influence player behaviours and decisions. Through an in-depth study of specific examples, we provide a comprehensive understanding of this principle’s deployment and implications from a product design standpoint.

WORK . 10 AUG, 2023

Product design and psychology: The Application of Artificial Scarcity in Video Game Design

This paper explores the concept of artificial scarcity and its strategic utilization in video game design. As a psychological manipulation technique, artificial scarcity significantly influences player behaviours and decisions, shaping engagement patterns. Detailed case studies provide a comprehensive understanding of this principle’s deployment and its implications, illustrating the concept from a product design perspective.

“Design is thinking made visual.”
Saul Bass

WORK . 12 AUG, 2023

Product design and psychology: The Use of Dynamic Difficulty Adjustment in Video Game Design

>This paper delves into the mechanics of Dynamic Difficulty Adjustment (DDA) as a technique used in video game design. DDA serves as a sophisticated tool to subtly manipulate player behaviour and engagement. Through a close examination of case studies, we seek to provide an in-depth understanding of this technique’s application and implications from a product design standpoint.

Styles come and go. Good design is a language, not a style.

Massimo Vignelli
DIGITAL DESIGN EXPERIENCE MILIJANA KOMAD